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Pixelate Performance Tips Blog
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Jul 3, 2010 Keep them coming back.
One way to encourage repeat and new business, if you have a commercial site, is to offer a unique interactive feature. For example, if you sell custom printed T-Shirts, your site might use the same scripting resource to offer on-line e-Cards with the option to purchase and send a T-Shirt. If you sell everything iPhone, you might offer an on-line discussion forum, where registered members can discuss how to use and enhance their own iPhones. While in the forum, they might decide to purchase the latest iPhone gadget from you. So, give some thought to what your site might offer to keep potential customers coming back.

Jun 26, 2010 How many balls can you juggle?
There are countless internet marketing vehicles, including social and business networks like Facebook and Twitter, auction sites like Ebay, user forums, new feeds, bloggers and more. But each of these take time to effectively set up and manage long term. If you have limited time available for this type of marketing, focus your attention on one that: is easy to use; has significant traffic; and is most likely to attract your target consumer.

Jun 26, 2010 Who do you serve?
Think about the customers you serve; what would they expect to find on your site? Ask for their input if at all possible. That information should be well-organized, concise, and easy to locate from the main page of your site. For larger sites, consider providing a site search feature or a detailed site map. These simple steps will improve customer satisfaction and customer retention.

Jun 26, 2010 Keep those Contacts
Most advertisers will confirm that it's more cost-effective to market to existing contacts than it is to solicit new contacts. Make sure that you maintain a list of past contacts that you can easily advise of promotions, events or new products. They'll tell two friends and they'll tell two friends and you'll see your business grow.

Jun 25, 2010 What's in a phrase?
A web page will typically rank best on one key word phrase. So it's important to know what your customers are most likely to enter into the search engines to find your products or services, ie. rubber duckies or bathtub duckies. The page content is then designed to favor that key word phrase.

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